CESC ROCA LUNCH BAG

In Valencia, some things are non-negotiable. And one of them is the esmorzar.

This tote bag, illustrated by Cesc Roca, pays homage to one of the most sacred traditions of Valencian culture: the ritual of stopping mid-morning for a good sandwich, a beer, or a cremaet.

With a powerful graphic style full of identity, the illustration combines references to Mediterranean culture, the assertive Valencian character, and local humor with the clear message: “No revolution without esmorzar.”

Ideal for everyday use, for going to the market, to the beach, or simply to carry a piece of Valencian culture with you.